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Your Action Based Business Plan
Welcome!
Well, Hello There! (3:16)
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Before You Dive In...
Do This First, Pretty Please (3:59)
Introduction: Demystifying The Business Plan
What is a Business Plan, Anyway? (26:54)
The Different Types (45:27)
Defining The Action Based Business Plan (30:55)
Debunking Business Plan Myths (12:14)
Breaking Down the Business Plan: Describe Your Business
Watch First: Breaking Down The Business Plan (3:36)
Describing Your Business (32:58)
Your Value to Your Customers (15:16)
Setting & Achieving Business Goals (24:44)
Telling Your Business' Story (23:18)
Putting Section 1 Together
Breaking Down the Business Plan: The Market
Market Research (53:49)
Your Competitive Advantage (14:15)
Your Target Customer & Customer Avatar (39:19)
Putting Section 2 Together
Breaking Down the Business Plan: The Competition
The Competition (9:16)
SWOT Analysis (11:23)
SWOT Analysis Strategies (20:56)
Putting Section 3 Together
Breaking Down the Business Plan: Marketing & Sales Strategy
Your Marketing Plan (49:40)
Pricing Strategy (42:53)
Creating Repeat Customers (26:09)
The Power of Testimonials (16:46)
Putting Section 4 Together
Breaking Down the Business Plan: Operations & Your Team
Outlining How You Operate (37:43)
Your Team & Management (5:29)
Board of Advisors (7:35)
Putting Section 5 & 6 Together
Breaking Down the Business Plan: Business Development
Future Business Projections
Exit Strategy
Risk Analysis
Putting Section 7 & 8 Together
Breaking Down the Business Plan: The Financials
The Balance Sheet
Income Statement
Cash Flow Projections
Putting the Financials Section Together
Breaking Down the Business Plan: The Executive Summary & Title Page
The Executive Summary
The Title Page
The Table of Contents
Reference Section
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